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What the algorithm is feeding everyone right now. Curated & opinionated, updated weekly.

A short hike outsold a $200M shooter. Quietly.

The novelty wore off. Now it is just infrastructure.

The decentralized web rebuilt itself behind invites.

Three years post-bull, the personal essays are getting good.

Your bedroom either has a strip or it does not. There is no middle.

Long video essays are back. We will all be 12 hours behind.

A small accessory has become the cozy gamer status symbol.

Brands are running ads about brainrot. Yes really.

AI-generated podcasts are now a thing people listen to.

The 1.4x speed era of music streaming.